Concentrix Catalyst named among preferred Salesforce loyalty partners
POSTED : January 12, 2021
BY : Brian Payne

As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty stands to make a bigger business impact now more than ever—and that’s why we’re proud to share that Concentrix Catalyst was recognized as a preferred loyalty partner for Salesforce’s new Loyalty Management platform.

Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B and B2C customers with a flexible, configurable, and quickly deployable solution that fits their specific needs. Concentrix Catalyst was named among several key partners that supported the platform’s pilot.

We also shared our perspective on loyalty trends at NRF (National Retail Federation) 2021, during which Salesforce and Concentrix Catalyst discussed how loyalty drivers have evolved in 2020.

Concentrix Catalyst has long been distinguished as a loyalty leader and has received recognition from independent research firm Forrester for its loyalty, convergent design, customer analytics, and B2B marketing services. Our expertise is trusted by hundreds of Fortune 500 and enterprise businesses due to our deep proficiency in Salesforce and loyalty, which we leverage to help clients expand their understanding of customers’ emotional and behavioral needs.

We have a proven track record of delivering comprehensive strategy, design, implementation, and engineering solutions that empower clients to rethink how they build relationships with customers, and we transform loyalty from simply being another program into an outcome-driven by every interaction.

In addition to our loyalty expertise, Concentrix Catalyst brings a wealth of Salesforce strategy, development, and managed services experience helping clients scale globally and expand CRM impact to every area of their business. We’re experts in multiple Salesforce clouds and in enhancing platform functionality with integrations, analytics, IoT, AI, and RPA.

To learn more about Concentrix Catalyst’s loyalty services, visit

About the author

Brian PayneBrian Payne is the VP of Digital Experience Alliances at Concentrix Catalyst. With over 20 years of experience, Brian has an established track record of leading high-performing, cross-functional teams, deep expertise across a range of technologies, platforms, and tools, and extensive experience architecting and implementing large-scale digital experience platforms that align strategies, teams, and processes to deliver more connected customer experiences.