Loyalty

“Emotional connection” has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-seated trust in... Read more

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... Read more

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of Concentrix Catalyst loyalty and analytics experts to answer... Read more

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... Read more

Recently, Authentic Brands Group, which owns Forever 21, Brooks Brothers and Lucky Brand, announced its plans to introduce an umbrella loyalty program across a large number of brands within... Read more

The Concentrix Catalyst Integrated Loyalty Solutions team was recently included in Forrester’s Now Tech: Loyalty Marketing, Q4 2020 report. Our recognition as a mid-size loyalty service vendor with global... Read more

I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts such as staying at home impact buyer mindsets,... Read more

Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... Read more

Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” Concentrix Catalyst’s Clay Walton-House discusses how to build emotional resonance with customers. As the... Read more