Retail

Tagging the latest retail related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

What’s next for retail?

A conversation with Michelle Grant, Rob Garf, Matt Marcotte, Jason Goldberg, and Martin Mehalchin Social gaming, immersive AR, live streaming, TikTok, web 3.0, NFT, metaverse are all taking the... Read more

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

The case for DTC brands

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... Read more

Predictions on the future of retail

While we’ve written extensively this past year on how retailers can survive the retail apocalypse, we’re feeling optimistic as we turn the corner into next year. Overall sales increased by 3.4% from... Read more

Are “rundles” the loyalty programs of the future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more

Five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more

Why you should strengthen your retail analytics strategy with multiple versions of the truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more