Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Breaking down the monolith

Typically when we think about microservices we think about breaking down the monolith. Deconstructing the large custom system into small, autonomous functionally aligned systems. But microservices can also be... Read more

Customer data management challenges

With customer data spread across multiple silos and complex marketing technology stacks, it can be very difficult to get a complete picture of who your customers are, what they... Read more

Designing with Data Insights: An Optimization Strategy

Web analytics tools are more robust and accessible than ever before, but there is still a customer data gap, with too much data and not enough actionable insight. As a... Read more

Closing the Customer Data Gap

Most of us talk a good game about customer-centricity and using data (big or otherwise) to deliver personalized experiences that give customers what they need before they even ask.... Read more